Sweat ’n’ shop

05 : 07 : 2016 Balboa Bar & Gym : Fitness : Destination

Zürich – Balboa Bar & Gym combines fitness, retail and leisure in one rugged space.

  • Balboa takes a more relaxed attitude to fitness than some other disciplinarians
  • Its bar-café serves snacks and alcohol, and doesn't discourage members from indulging
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich
Balboa Bar & Gym by HelsinkiZurich, Zurich Balboa Bar & Gym by HelsinkiZurich, Zurich

Occupying a former Credit Suisse canteen in the heart of Zürich’s banking district, Balboa Bar & Gym is a space where members can work out with instructor-led classes, unwind at its bar or indulge in retail therapy at its concept store, which sells equipment, books and merchandise including skateboards.

The fact that Balboa mixes these seemingly incongruous uses is what makes it different. ‘At Balboa gym we want different worlds of urban life to collide and to use the energy it creates in a positive way,’ explains Balboa founder Erich Züger.

Designed by architects HelsinkiZurich, the new Balboa flagship gym was inspired by industrial minimalism, with a simple, yet functional interior made from steel, wood and leather, and the exposed brickwork and concrete accented by the colourful training equipment.

The Big Picture

Gyms are increasingly looking to other sectors for inspiration to become wellness eco-systems. Find out more about these one-stop shops for sweat and socialising in our Destination Fitness microtrend.

Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN