Holiday memories

Holiday memories

Auckland – For its latest advertising campaign, New Zealand travel website House of Travel takes a contemplative approach.

Article/19709 a65
House of Travel by Colenso BBDO Auckland, New Zealand

Auckland – For its latest advertising campaign, New Zealand travel website House of Travel takes a contemplative approach.

  • A two-and-a-quarter minute film for the campaign references how time slows down when travelling
  • It is a meditative alternative to travel advertising that is usually brightly coloured and fast-paced

The new campaign, with the tagline ‘the best holidays are created together’, was a collaboration between House of Travel’s agency Colenso BBDO and director Kiku Ohe of Exit Films. It uses imagery of real people travelling rather than actors, and shows contemplative moments such as when a parent watches their child play on the beach or the serenity of floating in water.

The ad is accompanied by a mellow piano soundtrack that evokes the slowing down of time that occurs on holiday. ‘When we are on holiday the days seem to stretch out longer than when we are in our everyday routine, and it was a great challenge and joy to explore this concept of time,’ said Ohe in a statement.

‘We wanted to show destinations in a way that the viewer would feel, not just watch,’ added Nick Worthington, executive creative director at Colenso BBDO.

The Big Picture

Brands are realising that advertising campaigns don’t have to deal in the simple emotions of happy or sad, but can be more complex in their reach. For more, see our macrotrend The E-motional Economy.

Discover More News
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema executives predict the end of traditional movie-going within 20 years 

News

Stat: US cinema executives predict the end of traditional movie-going within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN