Hangin’ with my techies: Gadget store turns creative playground

Berlin – Offering more than the run-of-the-mill salesman-and-checkout-counter experience, interactive media stores create a genuinely sociable atmosphere and a creative playground in which customers can explore a brand’s products.

4010 by Deutsche Telekom is a creative hangout that not only sells products by the mobile company, but also creates a new kind of experience store where consumers can drop in and hang out as if they were at a bar. Besides the laid-back atmosphere, there is also a selection of t-shirts available from local graphic designers, as well as DJs filling the air with music.