Something in the air

Fog Point Vodka, which contains fog caught in San Francisco, serves to highlight the drought crisis in California.

The brand worked with Chris Fogliatti, San Francisco area director at Fog Quest, to create a series of fog catchers – large mesh screens suspended above a trough.

The screens collect water vapour from the air, which forms droplets that run into the trough. Large-scale fog catchers can produce thousands of litres of water each day, even during dry periods.

All profits made from the sales of the vodka will be donated to future conservation projects in California. ‘We are proud of our home in California and our community,’ says Caley Shoemaker, head distiller at Hangar 1 Vodka. ‘Being able to work with these organisations and make something that is sustainable was really important to us.’