Have a break: Kit Kat unveils flat-pack chairs

Auckland, New Zealand – Kit Kat is taking its slogan ‘Have a break, have a Kit Kat’ to another level.

Kit Kat-branded self-assembly wooden chairs are available in parks and at festivals around Auckland. The flat-pack components are mounted into plywood frames and passersby pull out the parts to construct the simple piece of furniture. The plywood frame holding the parts of the chair displays the Kit Kat logo after the chair has been removed. Users can take the chair away for free.

The concept has been developed by communications agency JWT.

Brands are increasingly finding ways to engage consumers. For more on this, read our Beyond Retail report.