Through the looking glass

Through the looking glass

London – Critical thinking-focused designer Keiichi Matsuda has released his terrifying vision of a world immersed in augmented reality.

Article/19495 #1
Hyper-reality by Keiichi Matsuda, London

London – Critical thinking-focused designer Keiichi Matsuda has released Hyper-reality, his terrifying vision of a world immersed in augmented reality.

  • The film expands and refines some of the concepts from Matsuda’s 2010 short film Augmented Hyper-reality: Domestic Robocop
  • Hyper-reality is a collaboration between Matsuda and a production team at Fractal in Medellín, Colombia, where the film is set

Two-and-a-half years in the making, Matsuda’s conceptual film uses post-production techniques to imagine a world in which media is all around us and our interaction with the physical world is covered by a layer of augmented reality. The film also raises questions about how wealth will influence our access to different levels of technology and create barriers between different social classes through alternative realities.

The film also features the rise of a new kind of biohacking crime, when an attacker steals a small sample of the protagonist’s blood and is able to instantly hack her identity. According to Matsuda, this is the first in a series of interconnected shorts that re-imagine the augmented hyper-reality world to paint a picture of our possible future in the city.

The Big Picture

Virtual and augmented reality technologies are growing at a phenomenal rate. In our recent column Dr Michael Madary and Dr Thomas Metzinger from the Department of Philosophy at Johannes Gutenberg University explain how the impact of multiple, often competing realities, will affect our sense of self.

Discover More News
NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

News

NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

On the opening day of NRF 2025: Retail’s Big Show Europe, the spotlight turned to unified commerce and the evolving role of physical stores in omni...
Retail : NRF : Pop Up Store
The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

News

The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

The Future Laboratory’s co-founder and chief creative officer Christopher Sanderson presented The Synthocene Era macrotrend at the fashion industry...
Global Events : Technology : The Synthocene Era
Gen Z in China are using AI to transform themselves into collectable merchandise

News

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.
China : Kidults : Kidult Craze
Stat: Gen Z stay indoors for days as screen time replaces nature

News

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.
Gen Z : Nature : Health And Wellness
Big W embraces the beautiful chaos of parenting in new campaign

News

Big W embraces the beautiful chaos of parenting in new campaign

Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday ...
Advertising & Branding : Parenting : Retail
George at Asda unveils new adult adaptive clothing range

News

George at Asda unveils new adult adaptive clothing range

George at Asda has launched a 28-piece adult adaptive clothing collection, designed in collaboration with the late breast cancer campaigner Nicky N...
Retail : Fashion : George At Asda
Stat: Girls’ sport participation could unlock leadership potential at work

News

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport : Women's Sports : Teenage Girls
Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

News

Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

Swedish energy company, Vattenfall has teamed up with actor Samuel L Jackson to launch Wind Farmed Seaweed Snacks, a limited-edition delicacy grown...
Visual : Sweden : Energy
Happy Head debuts DNA-based system for personalised hair growth

News

Happy Head debuts DNA-based system for personalised hair growth

Happy Head has launched StrandIQ, the world’s first dermatologist-developed hair growth system powered by genetic analysis, giving patients tailore...
Health : Wellness : Happy Head StrandIQ
Stat: Luxury consumers’ optimism is improving amid global slowdown

News

Stat: Luxury consumers’ optimism is improving amid global slowdown

Saks’ latest Luxury Pulse survey shows rising confidence among luxury shoppers, with more than half planning to maintain or increase their spending...
Stat : Statistics : Statistic
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN