Through the looking glass

Through the looking glass

London – Critical thinking-focused designer Keiichi Matsuda has released his terrifying vision of a world immersed in augmented reality.

Hyper-reality by Keiichi Matsuda, London

London – Critical thinking-focused designer Keiichi Matsuda has released Hyper-reality, his terrifying vision of a world immersed in augmented reality.

  • The film expands and refines some of the concepts from Matsuda’s 2010 short film Augmented Hyper-reality: Domestic Robocop
  • Hyper-reality is a collaboration between Matsuda and a production team at Fractal in Medellín, Colombia, where the film is set

Two-and-a-half years in the making, Matsuda’s conceptual film uses post-production techniques to imagine a world in which media is all around us and our interaction with the physical world is covered by a layer of augmented reality. The film also raises questions about how wealth will influence our access to different levels of technology and create barriers between different social classes through alternative realities.

The film also features the rise of a new kind of biohacking crime, when an attacker steals a small sample of the protagonist’s blood and is able to instantly hack her identity. According to Matsuda, this is the first in a series of interconnected shorts that re-imagine the augmented hyper-reality world to paint a picture of our possible future in the city.

The Big Picture

Virtual and augmented reality technologies are growing at a phenomenal rate. In our recent column Dr Michael Madary and Dr Thomas Metzinger from the Department of Philosophy at Johannes Gutenberg University explain how the impact of multiple, often competing realities, will affect our sense of self.

Discover More Daily Signals
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
Stat: Confidence in university degrees hits record low as value debate deepens

Daily Signals

Stat: Confidence in university degrees hits record low as value debate deepens

An inquiry into England’s student loan system begins on Tuesday (2 June) amid rising doubts over the value of university degrees, as a new British ...
Education : University : Value
Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Daily Signals

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a li...
Technology : Nostalgia : Kidult
Audible re-imagines retail as immersive audio discovery space

Daily Signals

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.
Music : Sound : Audio Books
Stat: Americans report decline in everyday fun

Daily Signals

Stat: Americans report decline in everyday fun

Nearly half (48%) of Americans feel their lives lack fun, according to a new survey of 5,000 adults conducted by Talker Research and commissioned b...
Wellbeing : Fun : Statistic
Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Daily Signals

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQI...
Fashion : Branding : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN