Virtual employability

Virtual employability

US – Digital marketing agency 360i has created a hyper-interactive recruitment website designed to appeal to members of Gen Viz.

Article/19345 #1
360i recruitment site, UK

US – Digital marketing agency 360i has created a hyper-interactive recruitment website designed to appeal to members of Gen Viz.

  • Visitors navigate a 3D office environment and observe digital avatars inspired by 360i staff members as they work and play
  • The highly visual, gamified experience was designed using the WebGL application program interface and the open-source 3D video game engine Play Canvas

Potential recruits can explore 14 departments that feature staff engaging in weird and wonderful behaviour to communicate the company’s work-hard, play-hard mentality.

Influencer Marketing appears to employ a hot dog that operates a switchboard while smoking a cigarette, while the Data Science and Advanced Analytics teams spend most of their time looking into crystal balls. ‘360i is truly powered by curiosity, so this appreciation for discovery became the cornerstone of the entire concept,’ Katrina Cabrera, senior director or PR and marketing at 360i, tells LS:N Global.

The company aims to encourage potential candidates to actively engage with its recruitment process rather than passively scroll through its job listings. ‘We created intricate characters and props that were modelled on insights and ideas gathered from each department,’ explains Cabrera. Whether the physical office contains trampolines, DJs or hot dog employees remains to be seen.

​The Big Picture

Members of Gen Viz look for entertaining content that they can swipe and click through. To engage with this rising consumer group, brands must design highly visual and engaging gamified experiences.

Discover More News
NRF 2025 Retail’s Big Show Europe: Community-centric strategies

News

NRF 2025 Retail’s Big Show Europe: Community-centric strategies

Day two of NRF 2025 Retail’s Big Show Europe continued the conference’s Retail Together theme, with business leaders spotlighting how community eng...
Retail : Community : Streetwear
Ralph Lauren launches AI styling companion with Microsoft

News

Ralph Lauren launches AI styling companion with Microsoft

Ralph Lauren has partnered with Microsoft to launch Ask Ralph, an AI-powered conversational styling tool designed to bring personalised fashion adv...
Technology : AI : Fashion
Stat: Preventative health, wellbeing and stress management drive consumer spending

News

Stat: Preventative health, wellbeing and stress management drive consumer spending

Life expectancy around the globe is set to rise by nearly five years between 2022 and 2050, yet the gap between lifespan and healthy lifespan remai...
Health & Wellness : Health Goods : Medical Services
NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

News

NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

On the opening day of NRF 2025: Retail’s Big Show Europe, the spotlight turned to unified commerce and the evolving role of physical stores in omni...
Retail : NRF : Pop Up Store
The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

News

The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

The Future Laboratory’s co-founder and chief creative officer Christopher Sanderson presented The Synthocene Era macrotrend at the fashion industry...
Global Events : Technology : The Synthocene Era
Gen Z in China are using AI to transform themselves into collectable merchandise

News

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.
China : Kidults : Kidult Craze
Stat: Gen Z stay indoors for days as screen time replaces nature

News

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.
Gen Z : Nature : Health And Wellness
Big W embraces the beautiful chaos of parenting in new campaign

News

Big W embraces the beautiful chaos of parenting in new campaign

Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday ...
Advertising & Branding : Parenting : Retail
George at Asda unveils new adult adaptive clothing range

News

George at Asda unveils new adult adaptive clothing range

George at Asda has launched a 28-piece adult adaptive clothing collection, designed in collaboration with the late breast cancer campaigner Nicky N...
Retail : Fashion : George At Asda
Stat: Girls’ sport participation could unlock leadership potential at work

News

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport : Women's Sports : Teenage Girls
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN