Headstrong trainers
Equinox

Headstrong trainers

US – With its new class, Equinox wants its members to train their brain as they train their body. 

Article/19273 #1
Headstrong by Equinox, US

US – With its new class, Equinox wants its members to train their brain as they train their body.

  • The HeadStrong class is broken down into four portions: Focus, Adapt, Willpower and Reboot
  • As consumers become increasingly aware of mindfulness, Equinox wanted to create a class that combines mental agility with physical exertion

Although arguably all exercise is good for the brain, Equinox is making a greater connection between mind and muscle with its HeadStrong class. The class, developed by Equinox employees Michael Gervais and Kai Karlstrom, has four sections, each geared towards mindful exercise. 

In the warm-up, Focus, exercisers must go through motions that take them from crawling to standing, focusing on each movement. Adapt is a section designed to encourage neuroplasticity – or the brain making new connections – by breaking away from the exercise model of routine to create sporadic movements called out at random intervals by the instructor. Willpower uses high-interval training and plyometrics, but without standard timing cues, so that exercisers have to focus on holding their planks, while Reboot brings yoga-inspired mindfulness to the cool down. 

‘We don’t let our brain make new connections, we do the same thing over and over. A lunge is always a lunge,’ Karlstrom tells Well+Good. ‘You need to think more abstractly to allow for better motor control. We’re allowing people the freedom to think abstractly about movement.’

The Big Picture

Alongside the mindfulness movement, people are coming to understand that to have more control over their bodies, they need to have control over their minds as well. For more, see our macrotrend The Optimised Self.

Discover More News
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN