Mmbls mmbltna by Gloria Hao and Ullis Ohlgren at studio OBVIOUS exhibition,  Stockholm Mmbls mmbltna by Gloria Hao and Ullis Ohlgren at studio OBVIOUS exhibition, Stockholm
Fragments by Matilda Beckman at studio OBVIOUS exhibition, Stockholm Fragments by Matilda Beckman at studio OBVIOUS exhibition, Stockholm
Grace by Viktoria Kreipke at studio OBVIOUS exhibition, Stockholm Grace by Viktoria Kreipke at studio OBVIOUS exhibition, Stockholm
The Fungus Leather Chair by Elina Johansson at studio OBVIOUS exhibition, Stockholm The Fungus Leather Chair by Elina Johansson at studio OBVIOUS exhibition, Stockholm
Incubated by Veronica Rönn at studio OBVIOUS exhibition, Stockholm Incubated by Veronica Rönn at studio OBVIOUS exhibition, Stockholm

Stating the Obvious

24 : 02 : 2016 Stockholm Furniture Fair 2016 : Örnsbergsauktio​nen : Studio Obvious

Stockholm – Studio Obvious is keen to point out the obvious problem in the design world: the lack of women.

  • The studio’s OBVIOUS exhibition at the Stockholm Furniture & Light Fair 2016 featured 12 female designers
  • It also promotes small-scale production, with each designer creating their own works

Founded in 2015 by Sweden-based designers Matilda Beckman and Erika Emerén, Studio Obvious seeks to create a new contemporary platform and conversation in the often male-dominated design industry.

The studio wants ‘women to take up a larger and more obvious space and open a discussion about who is allowed to take place on the current design stage’. Its exhibition at Verket art gallery featured female designers at the beginning of their careers, and all focused on furniture and lighting creations. 

Each piece was not only conceptualised by its designer, but also manufactured by them as well – a trend that has been growing, especially in Stockholm, with places such as Örnsbergsauktionen, a showcase of studio-produced work, receiving greater prominence during the show.

The Big Picture

For more on the changing dynamics of craft and design, see our Stockholm Design Week and Furniture Fair 2016 review.

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN