Hotel Cappuccino, Seoul Hotel Cappuccino, Seoul
Hotel Cappuccino, Seoul Hotel Cappuccino, Seoul
Hotel Cappuccino, Seoul Hotel Cappuccino, Seoul
Hotel Cappuccino, Seoul Hotel Cappuccino, Seoul
Hotel Cappuccino, Seoul Hotel Cappuccino, Seoul

Social stay

10 : 02 : 2016 Hotel Cappuccino : Shared Value : Recycling

Seoul – Hotel Cappuccino asks guests to think carefully about the things they consume during their stay.

  • The hotel is pioneering a shared value scheme that makes ethical consumption a normal part of each stay
  • Guests receive perks such as free drinks in exchange for not overusing the hotel’s amenities

Each of Hotel Cappuccino’s 141 rooms features an Earn & Giveaway box filled with a selection of typical guest room items such as towels. Attached to each is a label that reads ‘Do you really need me?’ – prompting guests to reconsider their usual consumption habits. 

‘From the first stage of its conception, Hotel Cappuccino has endeavoured to create a platform for growing together with local communities,’ a spokesperson said in a statement.

Items that are not used are donated to charitable causes and a partnership with local organisation OTCAN enables guests to leave behind unwanted items of clothing. Guests can also donate by ordering from the Angel Menu at the hotel’s restaurant, café or bar, with some of the proceeds going to developmental aid organisation water.org.

The Big Picture

Sustainable luxury doesn’t have to be a compromise. In 2015, W Hotels’ turndown service became a lot greener thanks to a collaboration with sustainability group Ekocycle.

Discover More Daily Signals
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN