Under one roof

22 : 01 : 2016 The Craft And Co : Provenance : Whole-system Thinking

Melbourne – The Craft & Co brings new meaning to the term provenance with its sustainability ethos and community spirit.

  • Brings different food and drink disciplines together under one roof 
  • Ingredients are locally sourced and all products are made in-house
The Craft and Co, Melbourne The Craft and Co, Melbourne
The Craft and Co, Melbourne The Craft and Co, Melbourne
The Craft and Co, Melbourne The Craft and Co, Melbourne
The Craft and Co, Melbourne The Craft and Co, Melbourne
The Craft and Co, Melbourne The Craft and Co, Melbourne

The immersive food and drink emporium takes a transparent and honest approach to food and drink production by revealing the people behind the produce. 

A café, restaurant, bar, bottle shop, small-batch grocery store, distillery, brewery, wood-fired oven, rooms for charcuterie- and cheese-making and a coffee roaster are all manned by local specialists looking to expand their business. At present, charcuterie is handled by James Mele of The Meat Room and Bernard Holbery, winner of Salami Festa 2014.

‘The philosophy is to incubate and give access to capital for start-ups, and provide them with a retail portal,’ owner Paul Baggio tells Broadsheet. His ‘Disneyland for food’ aims to educate and excite consumers about the provenance of its food and drink products, and create a sustainable production cycle for others to follow.

​The Big Picture

Consumers concerned about the provenance of their food and drink are turning to brands that advocate sustainability. Find out more in our Whole-system Thinking macrotrend.

Discover More Daily Signals
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Daily Signals

The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Destinations: The Holiday & Travel Show returned to Olympia London as a key barometer for the future of tourism, bringing together 600 travel b...
Travel : Hospitality : Staycations
Stat: Gen Z’s screen time isn’t slowing down

Daily Signals

Stat: Gen Z’s screen time isn’t slowing down

Despite growing cultural narratives about going offline, Gen Z’s screen time in the US is still accelerating.
Technology : Gen Z : Statistic
Fred Again builds emotional aftercare into live shows

Daily Signals

Fred Again builds emotional aftercare into live shows

British musician and producer Fred Again is rethinking post-concert care. In a recent Instagram post, the musician reflected on the abrupt ending o...
Live Music : Hospitality : Social Wellness
Stat: Health concerns are driving food choice in Asia Pacific

Daily Signals

Stat: Health concerns are driving food choice in Asia Pacific

New data from PWC’s annual Voice of the Consumer survey reveals that 38% of APAC consumers will switch brands for health benefits, trailing only be...
Health : Food : Statistic
Absolut and Tabasco tap into fast-growing demand for spicy spirits

Daily Signals

Absolut and Tabasco tap into fast-growing demand for spicy spirits

Absolut Vodka and Tabasco are turning up the heat on brand collaboration, unveiling a vodka infused with the hot sauce brand’s signature pepper fla...
Drinks : Food : Flavour
Mongolia brings ancient dress systems to the Winter Olympics

Daily Signals

Mongolia brings ancient dress systems to the Winter Olympics

Mongolia has unveiled the ceremonial and casual outfits for its team at the Milano-Cortina 2026 Winter Olympic Games, using the global sporting sta...
Sport : Fashion : Luxury
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN