CES 2016: Magic Number
The It Bed by Sleep Number

CES 2016: Magic Number

Las Vegas – Smart bed company Sleep Number has unveiled a new mattress, the It Bed, which makes suggestions on how to rest more effectively.

Article/18812 #1
The It Bed by Sleep Number

Las Vegas – Smart bed company Sleep Number has unveiled a new mattress, the It Bed, which makes suggestions on how to rest more effectively.

  • Smart bed concept is aimed at Millennials who are looking to optimise their sleep
  • The innovation uses an application programming interface (API) to connect with other apps, drawing holistic data on its user’s lifestyle to make recommendations for better sleep

The mattress uses a SleepIQ system featuring a range of sensors to gauge how well its user is sleeping. The It Bed builds on this principle, and features what Sleep Number calls ActiveComfort. This enables the bed to intuitively adapt to how users sleep, evaluating whether they sleep better with a firm or a soft mattress.

The feature that gives the mattress the most potential is its API, which means that the It Bed is able to synchronise with other apps. The It Bed will be able to link up with users’ calendars, for example, and tell them to go to bed at a specific time if there is an important meeting to attend in the morning, or make suggestions such as laying off caffeine in the afternoon to ensure a better sleep. The It Bed will be be rolled out this summer, priced from £685 ($1,000, €920).

The Big Picture

In line with our macrotrend The Optimised Self, the It Bed is designed to appeal to consumers who are aiming to perform at their highest. Brands that arm their customers with the ability to thrive in the Turbulent Teens will win their loyalty.

Discover More News
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN