If LS:N Global made... a hotel

A hotel has to be much more than just a hotel. In an Inform interview, Nectar Efkarpidis, co-founder of Hotel Hotel, told us his hotel is ‘a place that is looking to deliver social and cultural activities that amplify diversity and continue to provide the places of delight that allow us to explore our own identities’. Crucially, this means that a hotel has to improve the lives of those around it, much like Good Hotel, a floating training scheme for the unemployed in Amsterdam.

When we talk about layout and design, we want our hotel to be somewhere that people get lost, in a good way. In fact, our guests may not at first realise they have walked into the LS:N Global. One option would be to follow the dispersed hotel format of the Hanare, which spreads its facilities over a whole town.

It isn’t just new formats and altruism that makes a hotel stand apart from the competition. Service is still the watchword in the hospitality industry, as Thomas Kochs, manager at Claridges, explains in this Inform video.

Our Spring/Summer 2015 macrotrend The Optimised Self is still having far-reaching consequences across the lifestyle industries. Wellness facilities increasingly attract people to hotels and more people are training their minds, as we examine in our Thought-leadership Travel microtrend.

If LS:N Global made… 2015 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year and those that will be most relevant for consumers in the coming year.