Preview: The Art of Sipping
Global – The idea of slowly sipping and savouring straight liquor is making a comeback.
- Liquors traditionally associated with mixers have a chance to shine on their own
- New products and services are encouraging consumers to embrace a measured and appreciative style of drinking
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The Sipsmith Sipping Service, London
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The Sipsmith Sipping Service, London
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Escubac by Sweetdram, London
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The Facundo Rum Collection by Bacardi, London
It is accepted practice to sip certain spirits such as whisky, but others are often confined to being used as cocktail mixers.
Bacardi’s Facundo Collection of luxury sipping rums demonstrates that rum can be a sophisticated spirit, while Sipsmith’s Sipping Service delivers experimental gins with unusual flavour profiles to subscribers.
The Big Picture
For more on The Art of Sipping, read our latest microtrend.
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