The Future Was Written by Daniel Arsham at Design Miami/ 2015 The Future Was Written by Daniel Arsham at Design Miami/ 2015
The Future Was Written by Daniel Arsham at Design Miami/ 2015 The Future Was Written by Daniel Arsham at Design Miami/ 2015
The Future Was Written by Daniel Arsham at Design Miami/ 2015 The Future Was Written by Daniel Arsham at Design Miami/ 2015
The Future Was Written by Daniel Arsham at Design Miami/ 2015 The Future Was Written by Daniel Arsham at Design Miami/ 2015
The Future Was Written by Daniel Arsham at Design Miami/ 2015 The Future Was Written by Daniel Arsham at Design Miami/ 2015

Design Miami/ 2015: Chalk art

04 : 12 : 2015 Daniel Arsham : The Chalk Room : YoungArts Foundation

Miami – American artist Daniel Arsham turned the gallery model on its head with his new interactive exhibition.

  • Substituting semi-precious materials such as crushed crystal for chalk encouraged serendipity and interaction
  • The artist is also launching the latest instalment of his film series Future Relic during Design Miami/ 2015

The Future Was Written is a major new exhibition at the National YoungArts Foundation Miami by Arsham, who is one half of architectural design studio Snarkitecture. It is made up of almost 2,000 objects cast in chalk and, like many of Arsham's works, the detritus of American pop culture such as baseballs, mobile phones and computer consoles were well represented. 

Whereas Arsham normally casts his work from semi-precious materials such as crushed crystal or volcanic ash, the twist in this exhibition was that the objects on display were also functional pieces that viewers could pick up and use to scribble on the blackboard walls of the gallery space. 

Curated by the new director of Pérez Art Museum Miami (PAMM) Franklin Sirmans, it was a major step towards dispelling the alienating reverence often associated with the gallery context.

The Big Picture

Consumers are looking for moments of revelation, serendipity and surprise in their lives. For more, see our Revelation Brands macrotrend.

Discover More Daily Signals
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Daily Signals

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing&nbs...
Advertising : Marketing : Branding
Stat: UK shoppers lose four working days a year expecting deliveries

Daily Signals

Stat: UK shoppers lose four working days a year expecting deliveries

British consumers spend an estimated 32 hours a year – the equivalent of four working days –waiting for deliveries, according to new research&...
Shopping : Retail : Post Purchase
MAD//Fest 2026: How entertainment is shaping discovery

Daily Signals

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for bui...
Marketing : Advertising And Branding : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN