Emergency-response retail

Autoprogettazione, conceived by Mari in 1974, coincided with the post-modern wave of ad-hocism that began in response to the waste and wealth crises of the 1970s and 1980s in the West.

This is Cuccola’s second such initiative following its workshop for West African refugees based on Mari’s principles. The Berlin-based company helps refugees gain access to education through collaborative workshops. 

Its projects, which seek to replace the language of victimhood with a culture of welcoming, are supported by renowned artists and influencers in the design world, including Olafur Eliasson, Dieter Kosslick and Charly Hübner.