Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak
Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak clothing, London

Ready for anything

17 : 11 : 2015 Vollebak : Sportswear : Parasympathetic Nervous System

London – Sportswear brand Vollebak’s clothing prepares and trains the body to deal with high pressure and potentially life-threatening situations.

  • Vollebak, named from the Flemish for ‘all out’, is built for athletes working at the peak of their powers
  • Under intense physiological and psychological pressure small margins can be the difference between life and death

The Baker Miller Pink Hoodie, named after a specific shade of pink proved to have a calming effect, is designed help the wearer relax before and after sport. The zip-up hoodie covers the entire face, flooding the wearer’s vision with pink, and even comes with its own soundtrack of pink noise designed to lower the heart rate. Asymmetric pockets have been thoughtfully positioned to minimise movement and limit oxygen consumption.

The Condition Black Jacket, named after a military term for life and death situations, is designed to enhance the wearer’s chances of survival should anything go awry. Made from elastic material coated in Ceraspace, highly resistant to abrasion, the jacket is capable of surviving falls of 120kmph down rock, according to Vollebak.

The Big Picture

Designed to engage the parasympathetic nervous system to relax the wearer and the sympathetic nervous system to keep him or her alive, Vollebak is a striking example of Optimisation that helps people to get the most from their bodies.

Discover More Daily Signals
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN