Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak
Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak clothing, London

Ready for anything

17 : 11 : 2015 Vollebak : Sportswear : Parasympathetic Nervous System

London – Sportswear brand Vollebak’s clothing prepares and trains the body to deal with high pressure and potentially life-threatening situations.

  • Vollebak, named from the Flemish for ‘all out’, is built for athletes working at the peak of their powers
  • Under intense physiological and psychological pressure small margins can be the difference between life and death

The Baker Miller Pink Hoodie, named after a specific shade of pink proved to have a calming effect, is designed help the wearer relax before and after sport. The zip-up hoodie covers the entire face, flooding the wearer’s vision with pink, and even comes with its own soundtrack of pink noise designed to lower the heart rate. Asymmetric pockets have been thoughtfully positioned to minimise movement and limit oxygen consumption.

The Condition Black Jacket, named after a military term for life and death situations, is designed to enhance the wearer’s chances of survival should anything go awry. Made from elastic material coated in Ceraspace, highly resistant to abrasion, the jacket is capable of surviving falls of 120kmph down rock, according to Vollebak.

The Big Picture

Designed to engage the parasympathetic nervous system to relax the wearer and the sympathetic nervous system to keep him or her alive, Vollebak is a striking example of Optimisation that helps people to get the most from their bodies.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN