Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald
Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald
Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald
Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald Camper AW 15-16 campaign imagery, art direction Romain Kremer, photography Daniel Sannwald

Browsing for fun

27 : 10 : 2015 Camper : E-commerce : Browsing

Global – Spanish footwear brand Camper’s online store harnesses the power of the elements for the launch of its autumn/winter 2015 range.

  • The website is one of a growing number of experimental and playful online brand experiences
  • Photographer Daniel Sannwald and make-up artist Isamaya Ffrench created the striking visuals

Forget browsing by size, style or price, Camper invites customers to choose between fire, water, wood, earth and metal in a series of videos and interactive games by Parisian creative studio Convoy.

Camper’s psychedelic experience enables customers to lose themselves in the browsing experience, similar to the whimsical wanderings offered by Le Manifeste d’Hermés.

Visitors can play a virtual xylophone on Planet Wood and use their mouse to manipulate a Newton’s Cradle made from molten lava on Planet Metal.

The Big Picture

Online shopping used to be about speed and convenience, but as e-commerce matures, brands are borrowing the experiential elements of physical retail to enhance the digital experience. Find out more in our Virtual Browsing microtrend.

Discover More Daily Signals
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN