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Preview: Frieze London 2015

By Sharon Thiruchelvam and Aleksandra Szymanska 23 : 10 : 2015 Frieze Art Fair : Frieze London : Frieze Art Fair 2015

London – Our latest show review offers highlights from Frieze London 2015, where post-digital aesthetics accompanied revelation installations and transparent architecture.

Sales were strong, with the Sotheby’s auction totalling £36m ($56m, €49m)
Continuing the trend for all things 1990s, Mark Leckey’s giant Felix the Cat inflatable stole the show

Jeremy Herbert, Frieze Projects

Do Ho Suh’s silk sculptures, presented at Lehmann Maupin

The Annals of Private History by Amalia Ulman

In the annual spectacle of sales and stands, Frieze London entered its twelfth year and was the first under the stewardship of Frieze Masters founding director Victoria Siddall. Overseeing Frieze Projects, a non-profit-making programme of artist commissions, Nicola Lees’ curation examined how digital culture and connectivity shape social behaviour and respond to people’s growing desire for Revelation through immersive environments.

Among the figures LS:N Global predicts will make waves in the coming year are Instagram phenomenon Amalia Ulman, a leading artist of her generation; Samara Scott, this year’s pin-up for purposeful art; and Jeremy Herbert, who was revealed as the go-to genius for high-impact set design.

The Big Picture:

Art and commerce are familiar bedfellows. Pioneers of retail theatre, South Korean eyewear brand Gentle Monster has commissioned artists to create sense-inspiring showrooms. For more on this year’s concepts and aesthetics, and what they could mean to your brand, read our Frieze London 2015: Top 10.