Fair hack

16 : 10 : 2015 Sebastien Vargas : Postgram : Storytelling

Switzerland – Postgram is an Instagram-based programme that initiates serendipitous conversations and is the subject of a new film project.

  • Every day we foster relationships online, through follows and interactions using hashtags, likes and comments
  • Postgram uses publicly available information to create real connections, all starting with Instagram
Postgram by Sebastien Vargas at ECAL, Switzerland Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland

École Cantonale d’Art de Lausanne (ECAL) university student Sebastian Vargas wants to help bridge the digital and physical divide by using Instagram as a directory service to connect him with new people.

Every time Vargas posts a photo on @post.gram, a bot uses its geolocation data to look for someone living nearby using a public directory. Once found, that contact is automatically added to his phone and sent a printed postcard of the image. New contacts are then called to notify them with a proposal to meet and film the encounter.

In one encounter on a pleasant Swiss estate, Route de Chavannes, Vargas meets an unidentified football fan who laments the stadium ban he received while at a game with his brother. In another he meets an unidentified female playwright as she comes to a revelation about the character Antigone of ancient European theatre.

‘Postgram is my personal automated online bot dedicated to the practice of ‘fair hack’,’ says Vargas. Using only open public digital services and applications, the student has been able to adopt an original approach to storytelling.

The Big Picture

The convenience of social media and messaging apps means that we are now more connected online, but the desire to connect in real life is stronger than ever. Find out more in our Stranger Liaisons microtrend.

Discover More Daily Signals
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
Kleonne launches e-commerce platform to simplify men’s skincare

Daily Signals

Kleonne launches e-commerce platform to simplify men’s skincare

Kleonne is a new men’s premium grooming and skincare e-tailer launched by 19-year-old British student Alfie Binns.
Beauty : Retail : Grooming
Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

Daily Signals

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally nativ...
Relationships : Polyamory : Dating App
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday : AI : Marketing
Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

Daily Signals

Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

New modelling from ProPublica and The Guardian quantifies the human cost of Donald Trump’s ‘America First’ climate agenda. It projects that extra e...
Sustainability : Climate Crisis : Politics
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN