Preview: Land’s End

09 : 10 : 2015 Virtual Reality : Ustwo : Land's End

The first virtual reality game by the makers of Monument Valley offers a glimpse into the future of VR

  • Described as a ‘VR adventure’, Land’s End is ustwo’s first virtual reality game
  • Set to be released on 30 October for the Samsung Gear VR
Land's End by ustwo Land's End by ustwo
Land's End by ustwo Land's End by ustwo
Land's End by ustwo Land's End by ustwo
Land's End by ustwo Land's End by ustwo

Virtual reality may be stunning, even magical at times, but for some time the content has lagged behind the technology. Land’s End, the new virtual reality game by British app developers ustwo, provides the first truly satisfying experience for this generation of consumer VR headsets. Due to be released on 30 October, the experience offers tantalising clues about how this new medium may look once it is fully developed.

Like ustwo’s best-selling Monument Valley, the experience is deliberately calming. There are no skies to fly through or zombies to slay: the game play, such as it is, involves connecting dots and moving blocks of stone. It sounds simple, even boring, but in the all-encompassing world of virtual reality even the most mundane tasks have an other-worldly thrill.

‘That’s the experience we want to convey: this feeling that you’ve just been somewhere incredibly beautiful,’ Peter Pashley, ustwo’s technical director, tells LS:N Global. ‘It’s more about the feelings and emotions we want to evoke than about game play and puzzle-solving.’

The Big Picture: For more on the future of this new medium, read this week’s Innovate on Land’s End.

Discover More Daily Signals
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN