Up in smoke

29 : 09 : 2015 Tetra : Sight Unseen : Smoking

US – Tetra is an online shop and lifestyle brand for style-conscious smokers.

  • Recreational smoking of marijuana is gaining mainstream acceptance among consumers and brands
  • Tetra aims to make lighting up a more luxurious experience
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US

Now legal in selected US states, cannabis is slowly shedding its seedy image and brands are creating beautiful, hand-made smoking accessories and objets d’art for the emerging market.

Founded by Monica Khemsurov, co-founder of design blog Sight Unseen, Su Wu, founder of blog I’m Revolting, and Eviana Hartman, founder of fashion line Bodkin, Tetra is an e-commerce platform dedicated to ‘elevating the aesthetics of the smoking experience’.

Products include Cofield’s solid brass, hand-patinated lighter case, Tom Dixon’s cast-iron storage box with a glass crystal lid and a collection of pipes and incense burners.

The Big Picture: Since capturing the attention of several Silicon Valley start-ups, the cannabis market is setting the smoking industry ablaze. Find out more in our Cannabusiness market report.

Discover More Daily Signals
Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Daily Signals

Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Travel : Placemaking
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Foresight Friday
Undergraduate by Hilton bets on college-town hospitality

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...
Travel : Hospitality : College
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Beauty : Makeup
Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

Daily Signals

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (6...
Gaming : Streaming : Leisure
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN