Up in smoke

29 : 09 : 2015 Tetra : Sight Unseen : Smoking

US – Tetra is an online shop and lifestyle brand for style-conscious smokers.

  • Recreational smoking of marijuana is gaining mainstream acceptance among consumers and brands
  • Tetra aims to make lighting up a more luxurious experience
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US
Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US Tetra online store founded by Monica Khemsurov, Su Wu and Eviana Hartman, US

Now legal in selected US states, cannabis is slowly shedding its seedy image and brands are creating beautiful, hand-made smoking accessories and objets d’art for the emerging market.

Founded by Monica Khemsurov, co-founder of design blog Sight Unseen, Su Wu, founder of blog I’m Revolting, and Eviana Hartman, founder of fashion line Bodkin, Tetra is an e-commerce platform dedicated to ‘elevating the aesthetics of the smoking experience’.

Products include Cofield’s solid brass, hand-patinated lighter case, Tom Dixon’s cast-iron storage box with a glass crystal lid and a collection of pipes and incense burners.

The Big Picture: Since capturing the attention of several Silicon Valley start-ups, the cannabis market is setting the smoking industry ablaze. Find out more in our Cannabusiness market report.

Discover More Daily Signals
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday : AI : Marketing
Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

Daily Signals

Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

New modelling from ProPublica and The Guardian quantifies the human cost of Donald Trump’s ‘America First’ climate agenda. It projects that extra e...
Sustainability : Climate Crisis : Politics
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Daily Signals

The Future Laboratory presents New Codes of Value at Lewis Silkin’s 2025 xCHANGE event

Lewis Silkin’s xCHANGE 2025 event at 180 Studios in London brought together lawyers, business leaders and founders to explore how organisations can...
New Codes Of Value : Lewis Silkin : The Future Laboratory Future Five
Stat: AI search converts to AI shopping for over half of users

Daily Signals

Stat: AI search converts to AI shopping for over half of users

Artificial intelligence is rapidly reshaping how consumers discover and buy fashion, according to The Business of Fashion and McKinsey & Co’s&n...
AI : Retail : Technology
The Future Laboratory and Together Group release latest New Codes of Luxury report

Daily Signals

The Future Laboratory and Together Group release latest New Codes of Luxury report

The Future Laboratory and Together Group have joined forces to release the latest instalment in the companies’ New Codes of Luxury strategic foresi...
Technology : Hospitality : Luxury
The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Daily Signals

The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Bacardi has released its latest annual Cocktail Trends Report, produced in partnership with The Future Laboratory.
Drink : The Future Laboratory : Bacardi
Stat: Green skills demand outpaces talent growth

Daily Signals

Stat: Green skills demand outpaces talent growth

A new LinkedIn report reveals a widening global green skills gap, as demand for environmentally focused talent accelerates faster than the workforc...
Workplace : Sustainability : Work States
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN