Signals & Stats : Daily Signals

Preview: Neutral Culture

By Daniela Walker 14 : 09 : 2015 Neutral Culture : Agender : LGBT

Global – Traditional markers of identity, including gender and race, are being re-assessed as identity becomes more nuanced.

Neutral Culture examines how our fractious relationship with identity is slowly changing
‘There has been forward movement for race, sexual identity and gender… [but] it is by no means a guaranteed linear thing’ – Jason Chambers, University of Illinois

Hannah Magazine, a biannual publication providing a voice for diverse, black women, US

Selfridges Agender designed by Faye Toogood

Acne Studios autumn/winter 2015 campaign directed by Viviane Sassen featuring 11-year-old Frasse Johansson, Sweden

Limited-edition label-less Coca-Cola can from Coca-Cola Middle East during the month of Ramadan

In our summer macrotrend, we examine how broadening representations of gender and sexual orientation in the media and advertising, and an increasingly inclusive approach to race, will have greater implications on society.

In Neutral Culture we explore the ebbs and flows of identity, and why this cultural moment may have lasting effects on everything from retail merchandising to a novel approach to parenting.

The Big Picture: Brands can no longer make assumptions about people based on traditional identity markers. To learn more about Agender Retail, the Trans Tipping Point and Mirrored Media, read our report on Neutral Culture.