Good cause hotel

01 : 09 : 2015 Good Hotel : Remko Verhaagen : Boutique Altruism

Amsterdam – A newly opened floating hotel is offering training to 100 long-term unemployed locals to help them gain the skills they need to pursue a career in the hospitality industry.

  • Good Hotel founded by Dutch designers Remko Verhaagen and Sikko Valk
  • Situated on a repurposed pontoon on the Ij waterway
  • Hotel features 144 rooms
Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam
Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam
Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam
Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam Good Hotel founded by Remko Verhaagen and Sikko Valk, Amsterdam

Working alongside partners, including the Municipality of Amsterdam, HotelSchool The Hague and recruitment agency Randstad, Good Hotel will provide 100 locals with three months' hospitality training during its year-long mooring in Amsterdam.

On completion of the training programme, participants will then be given a three-month contract working at Good Hotel Amsterdam, before it floats to its permanent residence in Rio de Janeiro in 2016.

The Big Picture: Hospitality brands are increasingly adopting ethical initiatives without skimping on design aesthetics. Learn more by reading our Boutique Altruism microtrend.

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