Karma spirit: Consumers rate brands on new social media platform

Sydney – ‘What goes around, comes around’ is the philosophy behind a new social media site that enables consumers to rate brands.

Brandkarma founded by Craig Davies, creative director of advertising agency Publicis Mojo, is designed to bring together consumers so they can learn and share important information about how brands behave.

‘Its mission is straightforward, to help everyone make better brand choices and influence brand behaviour for good,’ says Davis.’ ‘The goal is to make brand owners more accountable to all their stakeholders – customers, employees, suppliers, investors and the planet.’

Brands need to consider their relationship with consumers in order to meet customers’ expectations, something we explore in our Beyond Retail trend report.