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London – See the city through the eyes of its leading lights with SideStory, a new high-end tour operator.

• Tour guides for sophisticated, culturally curious travellers who want to see a different side of a city
• Insiders are selected for their reputation and industry knowledge

SideStory has curated a line-up of high-flying tastemakers, artists and stylists that will lend their expertise to a number of tours around London’s finest galleries, design studios and fashion boutiques. ‘SideStory is about connecting sophisticated, repeat travellers to a city’s cultural and creative movers and shakers,’ explains co-founder Rachael Moloney.

SideStory offers travellers an educative and culturally nourishing experience, and provides a platform for like-minded creatives to build new relationships. ‘There’s a real opportunity for peer-to-peer collaboration,’ says Moloney. ‘As we build the network, we expect to see new projects inspired by conversations that began on one of our Insider tours.’

The Big Picture: People are looking to local tastemakers to personalise their travels. Learn how brands are creating revelatory brand experiences abroad at Beyond Borders, our upcoming Autumn/Winter Trend Briefing 2015.