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Fashionable food

London – E-tailer Farfetch has turned its curatorial gaze to food with a new book.

Launched in collaboration with Assouline Publishing
Viewed through the prism of the fashion world, there is a strong emphasis on the intersection between food design and art

Farfetch Curates: Food written by Tim Blanks and published by Assouline, London

Farfetch Curates: Food written by Tim Blanks and published by Assouline, London. Photography by Catherine Losing

Farfetch Curates: Food written by Tim Blanks and published by Assouline, London

The first in a three-part series, Farfetch Curates: Food is written by seasoned fashion commentator Tim Blanks, who has travelled the globe collecting recipes on everything from oysters in Belgium to street food in Singapore. The pocket book has been designed as the perfect companion for Farfetch’s discerning, style-conscious customer and features tips from food connoisseurs, bloggers and models.

The e-tailer has always offered more than a one-stop shop for fashion, launching its Discover app in 2014, which connects customers with boutique owners and tastemakers through a shared passion for exploration.

The Big Picture: The borders between lifestyle industries are increasingly blurred. Look to The Convergence Economy macrotrend for more on how your brand can create a compelling convergence space both online and offline.