Signals & Stats : Daily Signals

Dark doughnuts

By Alex Jordan 28 : 04 : 2015 The Secret Donut Society : Monterrey : José Velázquez

Monterrey – Forget the Freemasons, the Bullingdon Club or even the Illuminati, the only shadowy organisation you want to join this year is Mexico’s The Secret Donut Society.

  • Weird and wonderful concoctions at this underground doughnut shop
  • Branding is inspired by secret societies, Masonic lodges and the Illuminati Order 
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey
The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey The Secret Donut Society by José Velázquez and Ceci Peralta, Monterrey

The mysterious addition to Calz San Pedro brings a fresh perspective to the sweet treats industry. Branded by designers José Velázquez and Ceci Peralta, The Society’s visual identity plays on its underground status, and evokes our Stamped Goods design direction, borrowing ancient symbols of hidden truths, playfully combined with rolling pins and whisks. Now repeat after me, Secretum Donut Mundi Ordinem.

The Big Picture: The power of magic, myth and conspiracy continues to dominate popular culture. Find out how designers are bringing tales of escapism and fable to life with our Occult Enchantment design direction.

Discover More Daily Signals
How Koto made the machine economy legible

Daily Signals

How Koto made the machine economy legible

Creative studio Koto has unveiled a brand evolution for MachineX, a decentralised exchange built on blockchain that enables humans and machines to ...
Technology : AI : Design
Why the V&A is adding YouTube’s first upload to its collection

Daily Signals

Why the V&A is adding YouTube’s first upload to its collection

London’s Victoria and Albert Museum has acquired the earliest available YouTube watch page. Posted by Jawed Karim showing him at San Diego Zoo, it ...
Media : Technology : YouTube
Stat: Economic anxiety outranks politics across sub-Saharan Africa

Daily Signals

Stat: Economic anxiety outranks politics across sub-Saharan Africa

Economic wellbeing is now the leading concern for people across sub-Saharan Africa, with nearly a quarter ranking it as their country’s biggest nat...
Society : Africa : Statistic
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat: What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN