Locals only
Craft London, Greenwich

Locals only

London – Craft London is the latest restaurant to espouse local and seasonal eating, but in an unusual corner of the city.

Craft London, Greenwich Craft London, Greenwich

London – Craft London is the latest restaurant to espouse local and seasonal eating, but in an unusual corner of the city.

  • Craft London is part of the Greenwich Peninsula development, a £5bn project to regenerate the area
  • The restaurant makes use of the neighbouring productive garden for many ingredients

Designed by Tom Dixon and headed up by chef Stevie Parle, Craft London follows in the footsteps of other local eating restaurants, but is taking on new challenges.

Parle's menu focuses on British produce, much of which is grown on the adjoining land – even the honey is sourced from the on-site apiary. Because of the difficulties of producing year-round fresh produce in the UK, Parle is turning to traditional techniques such as clamping, where root vegetables are stored in sand for up to six months, and the smoking or curing of meat and fish. Challenges lay not only in preserving food, but in finding new flavours. 'We wanted to create a Japanese-flavoured eel dish, but we couldn't use soy sauce, so we played with British golden treacle and discovered new techniques to create the same flavour,' says Parle.

The Big Picture: The Rurban Revolution is still kicking, but it is more than just saying you are local. Craft London’s menu shows that eating seasonally takes a lot of effort and thought – and that it’s worth it.

Discover More Daily Signals
Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

Daily Signals

Budapest’s Lilith bar brings tarot-inspired rituals to cocktail culture

The team behind Hotsy Totsy Budapest, recently ranked among the world’s top 500 bars, has opened a second venue in Budapest’s Erzsébetváros district.
Hospitality : Bars : Restaurant
Google DeepMind and A24 put film-makers in charge of AI’s creative future

Daily Signals

Google DeepMind and A24 put film-makers in charge of AI’s creative future

AI research lab Google DeepMind and A24, the independent studio behind films such as Everything Everywhere All at Once and Marty Supreme, have anno...
Technology : Media : AI
Stat: Young adults living at home redefine life stages

Daily Signals

Stat: Young adults living at home redefine life stages

A record 25.2m US adults aged under 35 lived with their parents in 2025, according to research from Realtor.com. One in three now sh...
Lifestages : Statistic
Healf Experience 2026: Wellbeing beyond optimisation

Daily Signals

Healf Experience 2026: Wellbeing beyond optimisation

At London’s 180 Studios from 20–21 June 2026, leading wellness platform Healf brought together influential voices in health, longevity and performa...
Health : Wellness : Fitness
Gleneagles launches wild sauna and fresh water bathing site

Daily Signals

Gleneagles launches wild sauna and fresh water bathing site

Luxury hotel Gleneagles is expanding its wellness offer beyond the spa with the launch of Frandy Water.
Hospitality : Wellness : Nature-based Travel
Stat: Britain’s weight-loss drug boom is reshaping the supermarket shop

Daily Signals

Stat: Britain’s weight-loss drug boom is reshaping the supermarket shop

GLP-1 drug use has nearly tripled in the UK in the last two years, with 1.9m adults now taking medications such as Mounjaro and Wegovy – ...
Retail : Food : Statistic
Pinterest bets on conversational commerce

Daily Signals

Pinterest bets on conversational commerce

Pinterest has launched Ask Pinterest, an experimental AI-powered shopping app that transforms product discovery into a conversational experience.
Discovery : Technology : Pinterest
EA launches in-game advertising platform for brands

Daily Signals

EA launches in-game advertising platform for brands

Electronic Arts has launched EA Advertising, a platform enabling brands to market directly within gameplay through dynamic, real-time placements, i...
Gaming : Advertising : Marketing
Stat: Gen Z women face historic motherhood delay

Daily Signals

Stat: Gen Z women face historic motherhood delay

Gen Z women are set to become mothers later than any previous UK generation, according to projections from the Office for National Statis...
Parenthood : Lifestage : Statistic
Google Earth launches web flight simulator for virtual travel

Daily Signals

Google Earth launches web flight simulator for virtual travel

Google Earth has launched its long-running flight simulator as a web browser feature, transforming what was once a desktop-only Easter egg into a g...
Travel : Hospitality : Simulations
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN