Middle East sportswomen

Middle East sportswomen

Oman – Nike is shining a spotlight on the world’s inspirational sportswomen who are battling against cultural pressures in order to pursue their passions.   

Article/17322 #1
Fatma Al-Nabhani for Nike by Poppy de Villeneuve, Oman

Oman – Nike is shining a spotlight on the world’s inspirational sportswomen who are battling against cultural pressures in order to pursue their passions.

  • Nike is looking to support female athletes around the world and, most recently, women in the Middle East
  • ‘We connect with and inspire millions of women every day through our Nike+ Training Club and Nike+ Running apps,’ says Amy Montagne, vice-president, general manager of Nike Women’s division

Nike is celebrating one of the Middle East’s leading female sportswomen and number one tennis player Fatma Al-Nabhani in a new promotional video. The short film, directed by Poppy de Villeneuve, addresses the cultural barriers that Al-Nabhani has had to overcome to achieve what she has in the world of sport. The video is part of a wider initiative that includes Nike Women’s Race Series and N+TC, working towards the development and engagement in this community. 

The Big Picture: The idea of brand sponsorship is growing beyond financial support and clothing. Brands are now tasked with supporting the cultural evolution of successful, affluent, confident and empowered Athena Women around the world.

Discover More News
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN