Hackaball by MAP and Made by Many, UK Hackaball by MAP and Made by Many, UK
Hackaball by MAP and Made by Many, UK Hackaball by MAP and Made by Many, UK
Hackaball by MAP and Made by Many, UK Hackaball by MAP and Made by Many, UK

Generation I toys

23 : 03 : 2015 Hackaball : Map And Made : Generation I

London – Developers at Map and Made by Many have created the first computer you can throw, a smart, responsive ball designed for children to integrate programming into their play.

  • UK faces a shortage of almost 250,000 workers for technology skilled jobs by 2020, according to research by Empirica 
  • By age seven the average child will have spent a year watching recreational screen media, says Dr Aric Sigman

Hackaball, now attracting funding via Kickstarter, is a toy for Generation I, the digital natives whose idea of play involves online and offline worlds in equal measure. The robust rubber ball can be programmed via an iPad app and the only limit is the imagination. Children can programme Hackaball using a game-building interface that teaches them the principle of If, Then logic, which is central to coding. ‘Hackaball introduces children to technology in a way that is very creative and physical,’ Jon Marshall, design director at Map, tells LS:N Global. ‘We hope to build a community aspect in the future so children can share their ideas with each other.’ Hackaball contains sensors so it knows when it is falling, being shaken or held perfectly still, and can be programmed to emit light, sounds and vibrate for a range of uses including as a programmable alarm clock.

The Big Picture: In the Year of the Code, products that mix native coding with fun activities are teaching a generation of children the building blocks of coding.

Discover More Daily Signals
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN