Hackaball by MAP and Made by Many, UK Hackaball by MAP and Made by Many, UK
Hackaball by MAP and Made by Many, UK Hackaball by MAP and Made by Many, UK
Hackaball by MAP and Made by Many, UK Hackaball by MAP and Made by Many, UK

Generation I toys

23 : 03 : 2015 Hackaball : Map And Made : Generation I

London – Developers at Map and Made by Many have created the first computer you can throw, a smart, responsive ball designed for children to integrate programming into their play.

  • UK faces a shortage of almost 250,000 workers for technology skilled jobs by 2020, according to research by Empirica 
  • By age seven the average child will have spent a year watching recreational screen media, says Dr Aric Sigman

Hackaball, now attracting funding via Kickstarter, is a toy for Generation I, the digital natives whose idea of play involves online and offline worlds in equal measure. The robust rubber ball can be programmed via an iPad app and the only limit is the imagination. Children can programme Hackaball using a game-building interface that teaches them the principle of If, Then logic, which is central to coding. ‘Hackaball introduces children to technology in a way that is very creative and physical,’ Jon Marshall, design director at Map, tells LS:N Global. ‘We hope to build a community aspect in the future so children can share their ideas with each other.’ Hackaball contains sensors so it knows when it is falling, being shaken or held perfectly still, and can be programmed to emit light, sounds and vibrate for a range of uses including as a programmable alarm clock.

The Big Picture: In the Year of the Code, products that mix native coding with fun activities are teaching a generation of children the building blocks of coding.

Discover More Daily Signals
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
How Tipping Point East is redefining circular construction in London

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.
Construction : Sustainability : Future Spaces
Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.
Social Media : Advertising : Statistic
Pinterest reveals how parents are designing tech-free childhoods

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.
Parenting : Technology : Childhood
M&S turns compliments into a marketing strategy

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...
Marketing : Celebrity Endorsements : Retail
Stat: China’s record travel surge signals opportunity for outdoor brands

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...
China : Travel : Statistic
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN