High-end Space-squatting

Noma, the two Michelin-starred creation of renowned chef René Redzepi, will be home to the Canadian lifestyle brand until 13 March. The restaurant had been empty since the Noma team travelled to Tokyo on a joint venture with the Mandarin Oriental Hotel group, leaving the space free for a spot of high-end Space-squatting. Inside the wind-battered facade, Club Monaco has created CM at Noma, a warm, earthy space that respects Noma’s own design direction. Exposed wooden beams, stonewashed white bricks and a muted colour palette provide the perfect environment for its mix of clothing, ceramics, scents and homewares. Shoppers can take a well-earned break with the help of Koppi’s specialist coffee bar and, for the adventurous, a wine bar by Ved Stranden.

The Big Picture: Think about creating aspirational partnerships to expand your consumer base through Symbiotic Branding.