The Age of the Long Near: The Immortal Brand preview

London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.

‘For a long time we’ve seen things get shorter, less weighty, somehow reduced – there are no grand narratives any more,’ explains LS:N Global senior journalist Rowland Manthorpe. ‘Most consumers say that if 73% of brands disappeared tomorrow they wouldn’t care.’

For brands to survive today they have to think in terms of centuries not just five-year plans. Evernote calls itself ‘the 100-year start-up’, the Google-funded Long Now Foundation looks at possible futures over the next 10,000 years, and Toyota’s vision for a hydrogen future could take 30-40 years to come to fruition.

Becoming an Immortal Brand is about embracing 100-year Thinking and playing the Patience Game, rewarding consumers who are now prepared to wait after years of instantaneous, everything now, lifestyles.

To book a place at our Spring/Summer 2015 Trend Briefing on London’s South Bank, please contact [email protected].