In joke: Cocktail bar with stories behind the funny names

12 : 02 : 2015 Cocktails : London : Raising The Bar

London – Inspired by the casual atmosphere of pubs, but with a distinctly Victorian feel, basement cocktail bar The Cocktail Trading Co offers unique cocktails in an informal setting.

The Cocktail Trading Co, London The Cocktail Trading Co, London
The Cocktail Trading Co, London The Cocktail Trading Co, London
The Cocktail Trading Co, London The Cocktail Trading Co, London

The cocktails range from classics such as mojitos and bellinis, to the downright strange. There is the Welcome to Kentucky, Have a Nice Day – a Jim Beam bourbon-based cocktail mixed with Asian ingredients such as matcha and yuzu, and served in a Chinese takeaway box as commentary on the recent purchase of Jim Beam by Japanese distillery group, Suntory. Another drink, Scout’s Honour, is a camping trip in a mug. The tequila cocktail is served in an enamel camping mug, complete with a smoky marshmallow and tin can.

‘We didn’t want to just have drinks with funny names,’ co-owner Elliot Ball tells LS:N Global. ‘It was about having drinks with substance. There is a story behind each of the drinks, but they are also fun, conversation-starters.’

Fun and experimentation are key to The Cocktail Trading Co. It calls itself a development bar where its co-owners, three bar staff, can be creative with the drinks and play down the pretentiousness often seen at other establishments. The pub-like setting encourages an informality that is hard to find in cocktail bars these days.

For more on how cocktail bars are raising the stakes with ingredients and concepts, read our Raising the Bar microtrend.

Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN