In joke: Cocktail bar with stories behind the funny names

12 : 02 : 2015 Cocktails : London : Raising The Bar

London – Inspired by the casual atmosphere of pubs, but with a distinctly Victorian feel, basement cocktail bar The Cocktail Trading Co offers unique cocktails in an informal setting.

The Cocktail Trading Co, London The Cocktail Trading Co, London
The Cocktail Trading Co, London The Cocktail Trading Co, London
The Cocktail Trading Co, London The Cocktail Trading Co, London

The cocktails range from classics such as mojitos and bellinis, to the downright strange. There is the Welcome to Kentucky, Have a Nice Day – a Jim Beam bourbon-based cocktail mixed with Asian ingredients such as matcha and yuzu, and served in a Chinese takeaway box as commentary on the recent purchase of Jim Beam by Japanese distillery group, Suntory. Another drink, Scout’s Honour, is a camping trip in a mug. The tequila cocktail is served in an enamel camping mug, complete with a smoky marshmallow and tin can.

‘We didn’t want to just have drinks with funny names,’ co-owner Elliot Ball tells LS:N Global. ‘It was about having drinks with substance. There is a story behind each of the drinks, but they are also fun, conversation-starters.’

Fun and experimentation are key to The Cocktail Trading Co. It calls itself a development bar where its co-owners, three bar staff, can be creative with the drinks and play down the pretentiousness often seen at other establishments. The pub-like setting encourages an informality that is hard to find in cocktail bars these days.

For more on how cocktail bars are raising the stakes with ingredients and concepts, read our Raising the Bar microtrend.

Discover More Daily Signals
Irn-Bru turns its girders jingle into a World Cup anthem

Daily Signals

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.
Drink : Advertising : National Pride
What Google Maps’ collaboration with Dua Lipa tells us about the future of discovery

Daily Signals

What Google Maps’ collaboration with Dua Lipa tells us about the future of discovery

Google has partnered with editorial platform Service95 and its founder, pop star Dua Lipa, to bring celebrity-led travel recommendations directly i...
Travel : Culture : Discovery
Stat: Why micromobility is outpacing forecasts

Daily Signals

Stat: Why micromobility is outpacing forecasts

According to McKinsey & Co, Europe’s micromobility market reached an estimated £52.5bn ($70bn, €60.8bn) in 2025, exceeding the consultancy’s ea...
Society : Mobility : Statistic
Burberry celebrates the rituals of football fandom in new campaign

Daily Signals

Burberry celebrates the rituals of football fandom in new campaign

Burberry is putting football fans front and centre in its autumn 2026 campaign, A Good Sport.
Fashion : Luxury : Sport
Fields Good brings flavour to functional nutrition

Daily Signals

Fields Good brings flavour to functional nutrition

Austin cookie start-up Fields Good has launched with £1.3m ($1.8m, €1.5m) of funding led by Female Founders Fund.
Food : Functional Nutrition : Flavours
Stat: TikTok overtakes stress as top sleep disruptor for Gen Z

Daily Signals

Stat: TikTok overtakes stress as top sleep disruptor for Gen Z

New research shows that 60.1% of Gen Z report TikTok snacking – eating while scrolling in the evening – with 47.9% using TikTok or social...
Sleep : Snacking : Statistic
Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Daily Signals

Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Travel : Placemaking
Undergraduate by Hilton bets on college-town hospitality

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...
Travel : Hospitality : College
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Beauty : Makeup
Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

Daily Signals

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (6...
Gaming : Streaming : Leisure
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN