In joke: Cocktail bar with stories behind the funny names

12 : 02 : 2015 Cocktails : London : Raising The Bar

London – Inspired by the casual atmosphere of pubs, but with a distinctly Victorian feel, basement cocktail bar The Cocktail Trading Co offers unique cocktails in an informal setting.

The Cocktail Trading Co, London The Cocktail Trading Co, London
The Cocktail Trading Co, London The Cocktail Trading Co, London
The Cocktail Trading Co, London The Cocktail Trading Co, London

The cocktails range from classics such as mojitos and bellinis, to the downright strange. There is the Welcome to Kentucky, Have a Nice Day – a Jim Beam bourbon-based cocktail mixed with Asian ingredients such as matcha and yuzu, and served in a Chinese takeaway box as commentary on the recent purchase of Jim Beam by Japanese distillery group, Suntory. Another drink, Scout’s Honour, is a camping trip in a mug. The tequila cocktail is served in an enamel camping mug, complete with a smoky marshmallow and tin can.

‘We didn’t want to just have drinks with funny names,’ co-owner Elliot Ball tells LS:N Global. ‘It was about having drinks with substance. There is a story behind each of the drinks, but they are also fun, conversation-starters.’

Fun and experimentation are key to The Cocktail Trading Co. It calls itself a development bar where its co-owners, three bar staff, can be creative with the drinks and play down the pretentiousness often seen at other establishments. The pub-like setting encourages an informality that is hard to find in cocktail bars these days.

For more on how cocktail bars are raising the stakes with ingredients and concepts, read our Raising the Bar microtrend.

Discover More Daily Signals
Starbucks champions in-person creativity with new campaign

Daily Signals

Starbucks champions in-person creativity with new campaign

Starbucks UK has launched Made in Starbucks, a campaign celebrating its coffee houses as spaces where creative communities come together to collabo...
Starbucks : Coffee : Food
YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Daily Signals

YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Hotel chain YOTEL has partnered with digital blocking app Bloom to launch an Anti-Appy Hour across hotels in Amsterdam, Edinburgh, Glasgow, London ...
Technology : Hospitality : Travel
Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Daily Signals

Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consume...
Advertising : Search And Discovery : Technology
How Polaroid is owning analogue summer

Daily Signals

How Polaroid is owning analogue summer

Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising : Out-of Home : Analogue
Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Daily Signals

Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Jo Malone London and Estée Lauder Companies have launched Scent Scanner, a first-of-its-kind tool available exclusively on Pinterest in the US and ...
Fragrance : Retail : Beauty
Stat: UK staycation market shifts towards shorter, off-peak breaks

Daily Signals

Stat: UK staycation market shifts towards shorter, off-peak breaks

The Sykes Staycation Index 2026 reveals a resilient domestic travel market shaped by more frequent breaks, growing off-peak demand and tighter...
Travel : Hospitality : Domestic Travel
Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...
Beauty : Vaseline : Branding
Foresight Friday: Ella Murray, strategic creative

Daily Signals

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella M...
Travel : Hospitality : Experiential Travel
Stat: Why Gen Z is embracing Country Living

Daily Signals

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription s...
Media : Magazines : Country Living
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN