Hidden corners: Prada window displays offer a new perspective

20 : 01 : 2015 Wood : Martino Gamper : Prada

Milan – Designer Martino Gamper found inspiration in the often overlooked corners of a room to create a new window display concept for Prada stores across the world.

Prada x Martino Gamper, Galleria store Prada x Martino Gamper, Galleria store
Prada x Martino Gamper, Galleria Women's store Prada x Martino Gamper, Galleria Women's store
Prada x Martino Gamper, Galleria Women's store Prada x Martino Gamper, Galleria Women's store
Prada x Martino Gamper, Galleria Men's store Prada x Martino Gamper, Galleria Men's store

First launched in the Milan flagship store, before being extended to 800 locations worldwide, Gamper’s installation, Corners, uses carefully cut and constructed wood that creates the illusion of a corner and a perspective of depth in shallow window spaces.

Gamper experimented with different wood grains and veneers to create different displays, all sharing the common theme of corners. ‘The design draws its inspiration from perspective, fragments and contrasts between natural materials,’ said Gamper in a statement. ‘Those elements are enhanced by the simplicity of a corner, which is a common thread for all of the displays.’

Designers are finding new inspiration from wood, creating unexpected shapes and construction methods to show the potential of the material. For more, see our Stockholm Design Week 2014 design direction.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN