Hidden corners: Prada window displays offer a new perspective

20 : 01 : 2015 Wood : Martino Gamper : Prada

Milan – Designer Martino Gamper found inspiration in the often overlooked corners of a room to create a new window display concept for Prada stores across the world.

Prada x Martino Gamper, Galleria store Prada x Martino Gamper, Galleria store
Prada x Martino Gamper, Galleria Women's store Prada x Martino Gamper, Galleria Women's store
Prada x Martino Gamper, Galleria Women's store Prada x Martino Gamper, Galleria Women's store
Prada x Martino Gamper, Galleria Men's store Prada x Martino Gamper, Galleria Men's store

First launched in the Milan flagship store, before being extended to 800 locations worldwide, Gamper’s installation, Corners, uses carefully cut and constructed wood that creates the illusion of a corner and a perspective of depth in shallow window spaces.

Gamper experimented with different wood grains and veneers to create different displays, all sharing the common theme of corners. ‘The design draws its inspiration from perspective, fragments and contrasts between natural materials,’ said Gamper in a statement. ‘Those elements are enhanced by the simplicity of a corner, which is a common thread for all of the displays.’

Designers are finding new inspiration from wood, creating unexpected shapes and construction methods to show the potential of the material. For more, see our Stockholm Design Week 2014 design direction.

Discover More Daily Signals
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
Why Estonia’s newest luxury wellness destination is designed around five seasons

Daily Signals

Why Estonia’s newest luxury wellness destination is designed around five seasons

Eha, a new wellness destination, is set to open in summer 2026 on Estonia’s Hiiumaa Island, a UNESCO-protected biosphere reserve in the Baltic Sea.
Luxury : Travel : Health & Wellness
Stat: Gen Z’s career commitment now averages less than two years

Daily Signals

Stat: Gen Z’s career commitment now averages less than two years

Short job stints and sudden exits are becoming standard for Gen Z workers, according to a new US survey by Gateway Commercial Finance, highlighting...
Work : Statistic : Gen Z
Boots and Anya Hindmarch bring everyday joy to the bathroom

Daily Signals

Boots and Anya Hindmarch bring everyday joy to the bathroom

Anya Hindmarch has partnered with Boots on a limited-time beauty concept store on Pont Street in London and co-created a whimsical essentials range.
Beauty : Retail : Collaboration
Heinz redesigns packaging for mess-free eating on the move

Daily Signals

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of ...
Food : Design : Packaging
Stat: Gen Z rethink drinking as Dry January gains momentum

Daily Signals

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.
Drink : Gen Z : Statistic
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN