Savile Row, London – After we tell you about the new Kingsman collection we might have to kill you.
Kingsman at Mr Porter is a new range of bespoke suits and accessories for the gentleman spy created from Arianne Phillips’ costume design for Kingsman: The Secret Service, a Chivster-meets-Bond thriller from director Matthew Vaughn.
Stun ray-disabled watches from Bremont, shirts from Turnbull & Asser – tailors to Ian Fleming’s James Bond – and ties from Drake’s, including a silk blue one worn by newly minted Kingsmen, complement a range of suits in which the double-breasted jacket is making a major comeback.
The Kingsman collection is available online and for a short time at Mr Porter’s Savile Row pop-up, a tailor that hides its double purpose of armoury to the gentleman spy well.
The collaboration seems like a match made in heaven as Mr Porter, whose customer base sits comfortably in the affluent international demographic, is offering entry, however superficial, to the elite club of debonair double agents and international espionage.
For more on the collaboration, read our Shop the Show microtrend and our Faction Marketing macrotrend for an insight into how brands are blurring the real with the fake.