Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong
Mrs Pound Restaurant by NCDA, Hong Kong Mrs Pound Restaurant by NCDA, Hong Kong

Stamp of approval: Appearances deceptive for new Hong Kong restaurant and bar

07 : 01 : 2015 Futuretainment : Mrs. Pound : Sheung Wang

Hong Kong – Appearances can be deceiving, especially at Mrs. Pound, a new restaurant set in the foothills of Sheung Wan’s famous antiques district.

A former food stall in the popular PMQ night market, Mrs. Pound has been re-invented using the legendary tale of a burlesque dancer and her devious lover, the married Mr. Ming.

As the story goes, Mr. Ming created a faux facade for Mrs. Pound’s speakeasy, which acted as a clandestine rendezvous for their fiery affair.

Taking queues from the cult classics of film director Wong Kar Wai, architects NCDA have imagined the secret bar, disguised to the uninitiated as a stamp shop, and only accessible by pressing a secret stamp hidden within a massive illuminated vitrine.

Inside, designers have created a beautifully crafted memento to the affair. Split into two main spaces, the Asian fusion restaurant showcases both a feminine glamour with mirrored marquee lights and delicate gold accents and a rugged masculine counterpoint the focus of which is atmospheric neon artwork.

For more on immersive, experiential branding read LS:N Global’s Futuretainment macro trend and Faction Marketing exploring brands blurring fiction with fact for a storytelling experience.

Discover More Daily Signals
Starbucks champions in-person creativity with new campaign

Daily Signals

Starbucks champions in-person creativity with new campaign

Starbucks UK has launched Made in Starbucks, a campaign celebrating its coffee houses as spaces where creative communities come together to collabo...
Starbucks : Coffee : Food
YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Daily Signals

YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Hotel chain YOTEL has partnered with digital blocking app Bloom to launch an Anti-Appy Hour across hotels in Amsterdam, Edinburgh, Glasgow, London ...
Technology : Hospitality : Travel
Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Daily Signals

Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consume...
Advertising : Search And Discovery : Technology
How Polaroid is owning analogue summer

Daily Signals

How Polaroid is owning analogue summer

Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising : Out-of Home : Analogue
Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Daily Signals

Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Jo Malone London and Estée Lauder Companies have launched Scent Scanner, a first-of-its-kind tool available exclusively on Pinterest in the US and ...
Fragrance : Retail : Beauty
Stat: UK staycation market shifts towards shorter, off-peak breaks

Daily Signals

Stat: UK staycation market shifts towards shorter, off-peak breaks

The Sykes Staycation Index 2026 reveals a resilient domestic travel market shaped by more frequent breaks, growing off-peak demand and tighter...
Travel : Hospitality : Domestic Travel
Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...
Beauty : Vaseline : Branding
Foresight Friday: Ella Murray, strategic creative

Daily Signals

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella M...
Travel : Hospitality : Experiential Travel
Stat: Why Gen Z is embracing Country Living

Daily Signals

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription s...
Media : Magazines : Country Living
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN