Design Miami/ 2014: Immersive film gives viewers a virtual experience of the deep

10 : 12 : 2014 Fauna Fetish : Design Miami/ 2014 : Oculus Rift

Miami – Coral Morphologic, the world’s only full-time multimedia coral culture laboratory studio, has created an immersive 360-degree film featuring Miami’s sub-tropical coral reefs that viewers can experience through a virtual reality headset at Design Miami/.

Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014
Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014
Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014
Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014

The film, Coral Therapy, was one of the show’s Design Curio projects. Viewers donned the Oculus Rift headset and were then immersed in a cosmic dome of clear blue water and sea anemones. By simply swivelling their chair or gently moving their head, viewers could see a continuous stream of the local sea anemone species. The film is accompanied by an original score composed by Coral Morphologic co-founder Jared McKay.

‘In this booth, Coral Therapy enables us, through multimedia techniques, to convey underwater relaxation, almost a meditative experience through digital immersion into the field of a coral garden,’ Colin Foord, co-founder of Coral Morphologic, tells LS:N Global.

The idea behind Coral Therapy was to introduce coral into popular culture to make people more aware of its importance. Foord, who trained as a marine biologist, felt that coral was the perfect bridge between science and art in its form and aesthetic.

‘We’re trying to relay an educational and conservational perspective through art and design,’ he says, ‘as a way to add a new cultural facet to the city and to the way people perceive the city.’

For more on designers exploring nature through design, read our Fauna Fetish design direction.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN