Design Miami/ 2014: Immersive film gives viewers a virtual experience of the deep

10 : 12 : 2014 Fauna Fetish : Design Miami/ 2014 : Oculus Rift

Miami – Coral Morphologic, the world’s only full-time multimedia coral culture laboratory studio, has created an immersive 360-degree film featuring Miami’s sub-tropical coral reefs that viewers can experience through a virtual reality headset at Design Miami/.

Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014
Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014
Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014
Coral Morphologic, Design Miami 2014 Coral Morphologic, Design Miami 2014

The film, Coral Therapy, was one of the show’s Design Curio projects. Viewers donned the Oculus Rift headset and were then immersed in a cosmic dome of clear blue water and sea anemones. By simply swivelling their chair or gently moving their head, viewers could see a continuous stream of the local sea anemone species. The film is accompanied by an original score composed by Coral Morphologic co-founder Jared McKay.

‘In this booth, Coral Therapy enables us, through multimedia techniques, to convey underwater relaxation, almost a meditative experience through digital immersion into the field of a coral garden,’ Colin Foord, co-founder of Coral Morphologic, tells LS:N Global.

The idea behind Coral Therapy was to introduce coral into popular culture to make people more aware of its importance. Foord, who trained as a marine biologist, felt that coral was the perfect bridge between science and art in its form and aesthetic.

‘We’re trying to relay an educational and conservational perspective through art and design,’ he says, ‘as a way to add a new cultural facet to the city and to the way people perceive the city.’

For more on designers exploring nature through design, read our Fauna Fetish design direction.

Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN