Solar reality: Artist simulates Nevada energy plant in New York

09 : 10 : 2014 Virtual Worlds : Art : John Gerrard

New York – Irish artist John Gerrard has created a virtual solar power plant for a large-scale installation at Manhattan’s Lincoln Center.

'Solar Reserve' by John Gerrard (Lincoln Centre, New York).  Courtesy of the artist, Simon Preston, New York and Thomas Dane, London. Photo: Iñaki Vinaixa. 'Solar Reserve' by John Gerrard (Lincoln Centre, New York). Courtesy of the artist, Simon Preston, New York and Thomas Dane, London. Photo: Iñaki Vinaixa.
'Solar Reserve' by John Gerrard (Lincoln Centre, New York).  Courtesy of the artist, Simon Preston, New York and Thomas Dane, London. Photo: Iñaki Vinaixa. 'Solar Reserve' by John Gerrard (Lincoln Centre, New York). Courtesy of the artist, Simon Preston, New York and Thomas Dane, London. Photo: Iñaki Vinaixa.

Displayed on an LED wall measuring 24 by 28 feet, the installation, entitled Solar Reserve (Tonopah, Nevada) 2014, at first glance could be mistaken for a live video feed of a solar plant located somewhere in the desert. The image is indeed based on a real energy plant, but is generated through entirely virtual means using video game engine technology.

The installation depicts a ‘solar thermal power tower’ that harnesses the light of thousands of mirrors, all reflecting back to a central point. The perspective on the plant will shift every 60 minutes from a ground-level view to an image seen as if by satellite. The movements of the virtual sun, moon and stars will mirror actual conditions in Nevada.

The installation recalls the increasingly immersive nature of virtual renderings as profiled in LS:N Global’s Online Escapism microtrend. But here, rather than channelling surrealism, virtual reality is used to create an almost photorealistic world.

Discover More Daily Signals
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN