Interactive viewing: Designer makes films more like conversations

Interactive viewing: Designer makes films more like conversations

London – For our Awakening Tech Network Evening, held at The Future Laboratory Elder Street office, we invited designer Guillaume Couche to talk to LS:N Global senior journalist Roland Manthorpe about his latest project, Fables.

London – For our Awakening Tech Network Evening, held at The Future Laboratory’s Elder Street office, we invited designer Guillaume Couche to talk to LS:N Global senior journalist Roland Manthorpe about his latest project, Fables.

‘Trying to bring the complexities of conversation to a film’ is how engineer-turned-designer-turned-technology entrepreneur Couche describes his application.

Using eye-tracking software, Couche developed technology that enables different levels of viewer interaction when watching films, from focusing on particular characters to listening to certain conversations. Fables also lets viewers determine story lines based on their preferences, indicated by what their eyes look at on the screen.

‘It will adapt the story to what you have been interested in, trying to catch your attention, reading it and adapting the film according to this,’ Couche told LS:N Global.

Watch our interview with Couche to find out where and how he sees his technology being applied. 

For more on Awakening Tech, watch our preview video and for tickets to LS:N Global’s Autumn/Winter 2014 Trend Briefing, visit The Future Laboratory’s Eventbrite page. 

Discover More Daily Signals
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN