Interactive viewing: Designer makes films more like conversations

Interactive viewing: Designer makes films more like conversations

London – For our Awakening Tech Network Evening, held at The Future Laboratory Elder Street office, we invited designer Guillaume Couche to talk to LS:N Global senior journalist Roland Manthorpe about his latest project, Fables.

London – For our Awakening Tech Network Evening, held at The Future Laboratory’s Elder Street office, we invited designer Guillaume Couche to talk to LS:N Global senior journalist Roland Manthorpe about his latest project, Fables.

‘Trying to bring the complexities of conversation to a film’ is how engineer-turned-designer-turned-technology entrepreneur Couche describes his application.

Using eye-tracking software, Couche developed technology that enables different levels of viewer interaction when watching films, from focusing on particular characters to listening to certain conversations. Fables also lets viewers determine story lines based on their preferences, indicated by what their eyes look at on the screen.

‘It will adapt the story to what you have been interested in, trying to catch your attention, reading it and adapting the film according to this,’ Couche told LS:N Global.

Watch our interview with Couche to find out where and how he sees his technology being applied. 

For more on Awakening Tech, watch our preview video and for tickets to LS:N Global’s Autumn/Winter 2014 Trend Briefing, visit The Future Laboratory’s Eventbrite page. 

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN