Fresh off the press: The juice range that is full of character

New Delhi design studio Double Decker created the playful Art Deco-influenced packaging for India-based Antidote juices.

The five cold-pressed blends are each accompanied by a separate illustration. The Nine Lives blend, described as an ‘anti-ageing’ drink, features an image of a woman in a catsuit, while Skinny Down highlights the lanky legs of a vintage-style female. Energy blend Horsepower is represented by a picture of a reverse centaur figure, a horse’s head on a man’s bristling torso.

The Antidote labels provide a refreshing alternative to the pared-back, science-inspired packaging of many contemporary juice brands. For more on character-driven branding, see our Faction Marketing macrotrend.