Dust, by Ágústa Sveinsdóttir Dust, by Ágústa Sveinsdóttir
Dust, by Ágústa Sveinsdóttir Dust, by Ágústa Sveinsdóttir
Dust, by Ágústa Sveinsdóttir Dust, by Ágústa Sveinsdóttir
Dust, by Ágústa Sveinsdóttir Dust, by Ágústa Sveinsdóttir

When the dust settles: Ephemeral jewellery collection inspired by decay

18 : 07 : 2014 Jewellery : Value : Iceland

Reykjavík – Dust by Icelandic designer Ágústa Sveinsdóttir is a collection of jewellery without jewels. In place of gemstones is dust, which is used as a decorative coating on metal jewellery before it eventually dissipates.

The designer collected dust from abandoned farms in the Icelandic countryside, and then sifted and sorted it before gluing it to the jewellery pieces using a biological adhesive. Eventually, the dust will disintegrate leaving behind the metal framework.

Sveinsdóttir was inspired by Flemish vanitas still-life art of the 16th and 17th centuries – paintings with recurring motifs such as skulls and rotten fruit, which contemplated the transient nature of life. 'In this world, everything existing is linked to the process of birth, decay and disappearance,' she says. 'The Dust collection is a reminder of the transience of all earthly pursuits and how it can be a motive for design.'

In her collection, dust is transformed from a nuisance to a resource with value. In our forthcoming Autumn/Winter Trend Briefing, we will examine how notions of value and worth are shifting. For more information, see our Eventbrite page.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN