Smell on Sight: Cinema Adds Fragrance to Flowers
Le Cinéma Olfactif fragrance kit by Mark Buxton

Smell on Sight: Cinema Adds Fragrance to Flowers

Berlin - The march towards total sensual experience continues apace. At two screenings of Michel Gondry’s futuristic, jazz-noir film L'Écume des Jours (Mood Indigo) at Soho House Berlin in April, the audience not only watched a kaleidoscope of flowers burst across the screen, they smelled it too.

Article/15799 #1
Soho House, Berlin Soho House, Berlin
Le Cinéma Olfactif at Soho House, Berlin Le Cinéma Olfactif at Soho House, Berlin
Le Cinéma Olfactif fragrance kit by Mark Buxton Le Cinéma Olfactif fragrance kit by Mark Buxton

Berlin – The march towards total sensual experience continues apace. At two screenings of Michel Gondry’s futuristic, jazz-noir film L'Écume des Jours (Mood Indigo) at Soho House Berlin in April, the audience not only watched a kaleidoscope of flowers burst across the screen, they smelled it too.

The experience, called Le Cinéma Olfactif, is the brainchild of Kaya Sorhaindo, a scent impresario whose Paris-Berlin fragrance business Folie à Plusieurs specialises in elevating art of all types through scent. For Le Cinéma Olfactif Sorhaindo collaborated with fashionista perfumer Mark Buxton, who created a fragrance specially for Mood Indigo.

At key moments, Buxton’s scent – a jazz-inspired fusion of woody notes, chamomile and red pepper – suffused the room, creating sudden thrill and wonder. Soho House used a diffusion unit created by Scentys in Paris, which was operated manually to ensure the scent harmonised with the visual and aural stimuli.

After the screening, guests were given a 'memory box' containing a 10ml bottle of Mood Indigo scent to take home. Le Cinéma Olfactif was such a success that Mood Indigo and Buxton's future film scents will be sold in select shops in key cities, and the series is set to continue at Soho House in Berlin and will move to London in September.

The future of art is here, and it smells good. For another intriguing mix of fragrance and theatre, read our Innovate on Selfridges Fragrance Lab.

Discover More News
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
Chanel launches its first dedicated Arts & Culture magazine

News

Chanel launches its first dedicated Arts & Culture magazine

Marking 100 years in the UK, Chanel has unveiled Arts & Culture magazine Vol 1, a print publication spotlighting its recent collaborations with...
Chanel : Magazine : Print Media
Stat: Global support for corporate LGBTQ+ Pride faces new challenges

News

Stat: Global support for corporate LGBTQ+ Pride faces new challenges

Global support for brands actively promoting LGBTQ+ equality is weakening, according to Ipsos’ 2025 LGBT+ Pride Report.   
Dei : Pride : Identities
Louis Vuitton unveils new super-sized ship-shaped Shanghai store

News

Louis Vuitton unveils new super-sized ship-shaped Shanghai store

Louis Vuitton has opened The Louis, a striking flagship store in central Shanghai.
Luxury : Retail : China
Queen Mary University of London powers campus with waste heat from data centre

News

Queen Mary University of London powers campus with waste heat from data centre

Queen Mary University of London is cutting emissions and energy bills by using waste heat from its data centre to power campus heating.
Data Centre : Sustainability
Stat: Social media overtakes tv as leading news source for Americans

News

Stat: Social media overtakes tv as leading news source for Americans

For the first time, social media and video apps have surpassed television as Americans’ most-used source for news, according to the Reuters Institu...
Stat : Statistic : Media
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN