Rijksstudio M2 by Droog Rijksstudio M2 by Droog
Rijksstudio M2 by Droog Rijksstudio M2 by Droog
Rijksstudio M2 by Droog Rijksstudio M2 by Droog
Rijksstudio M2 by Droog Rijksstudio M2 by Droog

Heritage re-imagined: Droog replicates artwork at Milan

16 : 04 : 2014 Milan : Studio Droog : Salone Internazionale Del Mobile

Milan – Experimental design studio Droog showed an exhibition during Milan Design Week that replicated works from the Rijksmuseum to create new forms of art.

Droog was inspired by more than 8,000 pieces in the Rijksmuseum in Amsterdam when it created its own exhibition space in Milan. The Rijksstudio m2 exhibition featured different rooms – including a kitchen, lounge and dining room – in which art pieces either replicated or referenced works in the national museum, which celebrates Dutch art.

On display were not merely replicas, but new interpretations. In the dining room, for instance, was a ‘tablecloth’ – a table skin made out of silicon – inspired by 16th-century embroidery. While it looked like an embroidered cloth, it was made of rubber, a modern iteration of a classic craft.

The practice of creating new design out of cultural heritage and antiquity has been explored before. In 2013 we noticed a similar idea, Smart Replica by Dutch designer Maaike Roozenburg

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN