Brand message: Packaging delivers positive vibes

Its brand identity, by agency Family (and friends), is focused on relaying positive messages about healthy food choices. Each of the 16oz pouches has a message such as Feel Magical, Spread Kindness and Live your Dreams with cut-out lettering that acts as a window to a landscape view of beautiful skies and bountiful lands.

‘We are encouraging people to think before they choose their food path – because the cycle of great health starts with positive energetic vibes towards what you eat,’ says Jason Dekker, co-founder of TruVibe Organics. 

The inspirational message is similar to an approach LS:N Global identified in our Sports Illustrated design direction, in which we revealed how health brands are using words of empowerment in their packaging. For more on the rise of a healthy mindset, read our Body Temples macrotrend.