Take aim: New make-up brand draws on ammunition

Amsterdam – Inspired by silver bullets, make-up has taken a new, futuristic form with the launch of Dutch beauty brand Ellis Faas.

The range – including eye make-up, lip colours, foundation and concealer – is packaged in sleek, bullet-like applicators designed by Arnout Visser, all the better to match the stylish holder designed specially for the products. With its future-facing aesthetic, the brand falls cleanly in line with the visual cues of our Utopia design trend.