Good to go: Innocent introduces healthy fast food

A new approach to fast food is transforming instant food into a realistically healthy option for people on the go. Rather than including a bag of powdered artificial flavourings, new Veg Pots from Innocent promise a more natural snack. Each Veg Pot contains three of the five recommended daily portions of vegetables – which means that busy workers can come closer to their five-a-day quota without even having to visit the produce aisle at the supermarket.

The recipes, including Tuscan bean stew, come from inventive chefs who formerly worked at Michelin-starred restaurants such as The Fat Duck, and will be available for purchase at £3.49 from October. Expect to see more brands introducing fast gourmet foods, as consumers’ growing obsession with super-healthy Pharmafoods is still underserved by the fast-food market.

For more information on Pharmafoods and The Future Laboratory’s Food Futures report, contact James Brooke.