New leaf: Phaidon pops up in New York

New leaf: Phaidon pops up in New York

New leaf: Phaidon pops up in New York

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New York – Publishing company Phaidon’s first pop-up shop opens today on trendy Wooster Street in SoHo, and will remain open until January 2010. The 2,500-square-foot shop will display the publisher’s renowned art, architecture, photography and design titles along with its hefty, bestselling cookbooks, such as the new I Know How to Cook, a bible of traditional French cooking.

As with the Established & Sons pop-up, Phaidon’s temporary shop offers consumers a chance to engage with a sophisticated brand in a way that goes beyond simply owning its products.

Phaidon, New York, photographer Lara Goetzl Phaidon, New York, photographer Lara Goetzl
Phaidon, New York, photographer Lara Goetzl Phaidon, New York, photographer Lara Goetzl
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