Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Viewpoints

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

Viewpoints

Connected Healing

Dr Jonathan Leary, founder and CEO of Remedy Place, tells LS:N Global how the intersection of social wellness and technology is creating a new era of connected healing.

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift for a nation that sees movement as a way of life.

Viewpoints

Translating Legacy: The Lana

LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle Eastern experience.

Viewpoints

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.

Feminism : Dior : Fashion

Viewpoints

Nesta: Peter Baeck

Understanding the true potential of the collaborative economy.

Nesta : Collaborative Economy : The Sharing Economy

Viewpoints

Gary Weber: Fisher-Price

How technology is transforming the parent-child relationship.

Fisher-Price : Neo-kinship : Artificial Intelligence

Viewpoints

Out of context

Professor Enrique Dans on Google’s programmatic advertising crisis.

Programmatic Advertising : Google : The Dislocated World

Viewpoints

Nadine Chahine: Monotype

Why the glance is the currency of the age.

The Focus Filter : Monotype : Typography

Viewpoints

Pegor Papazian: Bazillion Beings

How in the future artificially intelligent systems will become consumers in their own right.

Bazillion Beings : Chat Bots : Artificial Intelligence

Viewpoints

Imagining the Future Nightclub

How are brands responding to the decline of the night-time economy and its effect on the cultural make-up of European cities?

Nightlife : 24-hour Economy : Europe

Viewpoints

Julie Vargas: The Digital Wardrobe

Avery Dennison’s director of product management for digital solutions on fashion’s digital future.

Avery Dennison : Wearable Technology : Fashion

Viewpoints

Emily Medd: SEEN Connects

Why influencer marketing is no longer the preserve of the big brands.

SEEN Connect : Influencer Marketing : Emily Medd

Viewpoints

The Politics of the Avatar

If virtual reality is the future of social networking, should their be rules around the appearance of users?

Virtual Reality : The Sharded Self : Avatars

Viewpoints

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.

Kering : Whole-System Thinking : Sustainability

Viewpoints

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.

Monotype : Trust : Typography

Viewpoints

Shelina Janmohamed: Ogilvy Noor

How modest wear can appeal beyond the Muslim market.

Retail Futures Forum : Modest Wear : Muslim

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.

DNA : Travel : The Dislocated World

Viewpoints

Michelle Kennedy: Peanut

Why today’s mothers need new platforms to socialise and share without judgement.

Peanut : Motherhood : Social Network

Viewpoints

Reid Evans: Introducing Autonomics

NewDealDesign’s strategy design director sets out his vision of a future in which the lines between fixed and mobile economies are blurred.

NewDealDesign : Mobility : Smart Cities

Viewpoints

Matt Branda: Qualcomm

How the 5G revolution will supercharge virtual reality and the Internet of Things.

Qualcomm : Virtual Reality : Telepresence

Viewpoints

Proxy Parents

What are the consequences of raising children under the aegis of artificial intelligence?

Mattell : Artificial Intelligence : Alexa

Viewpoints

Charles Nduka: Emteq

Why tracking users’ emotions is crucial to the success of virtual reality.

Emteq : Virtual Reality : Emotion Tracking

Viewpoints

Roger Michel: The Institute for Digital Archaeology

How technology is revolutionising the way we catalogue and exhibit material culture.

Institute For Digital Archaeology : Musuem Futures : 3D Printing

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