Using qualitative and strategic thinking supported by experts and cultural navigators, our Communities reports build deeper, meaningful profiles of the future consumers your brand needs to engage with.
As the retail landscape evolves it's important to track how consumer mindsets are shifting, which is why we’ve decided to return to our Subconscious Shoppers community to examine how the path to purchase had changed for consumers amid the rise of voice technology, and with it, Subconscious Commerce.
Using digital ethnography, we’ve mapped this behavioural shift against macrotrends such as Storefront Salvation, Immaterial Fashion and Programmable Realities to discover the evolution of a new fully digitally empowered community: The Digital Architects.
In our cluttered world where digital pollution is now the norm, a new generation of consumers are coming to the fore to redefine and reshape the retail category. The Digital Architects are highly educated, technology-empowered consumers who use a variety of tools, channels and platforms to build a digital eco-system that cuts through the virtual noise.
‘People spend their money where they spend their time, and more and more people are spending their time in digital eco-systems,’ says David Uy, co-founder and CEO of BLMP Licensing Marketplace. Digital Architects are self-curating a virtual environment where shopping is as convenient or as meaningful as they need it to be.